Attracting and informing, inspiring interaction: the right words make it happen. From broad emotional appeals at a distance to informative copy within the experience, I craft effective, tactical phrases.
For Harley-Davidson Smart Vest, I translated complex technical specs into simply stated consumer advantages. Creating attractive taglines for each, I matched this future forward tech with Harley’s classically traditional brand. These product specs/taglines were used for retail signage, social promo, online product sales, and premium videos.
Creating the concept “Basically Amazing” I changed Pair of Thieves menswear into magic.
Gogoro smart scooter’s custom lighting feature translated into the values of personal style and creative expression.
Gogoro: telling the innovation story while implying high performance.
For the flagship Gogoro store in Taipei, emotional, inspiring and informative moments told brand stories and guided the journey.
