My career began in journalism, writing for Rolling Stone, Wired, Harper's and the Beastie Boy’s Grand Royal. My branding work started at New York's Arnell Group. it continued with MRM Worldwide, Ogilvy, and then work in Portland OR, with Nike, Microsoft and Cinco Design. I worked in Europe with Adidas Brand Design, writing for the World Cup campaign, and helped launch smart scooter giant Gogoro in Taipei. My recent clients include Harley-Davidson, Dexcom, and cleantech startup Sense. On the fun side of the street, my College Application Essay still gets fan mail, and my script for Spike Jonze's classic Daft Punk video, "Da Funk" has earned me Gen X street cred. My latest side project is Lenny From Vinci: Strategies for Creatives, which rebrands Leonardo Da Vinci for today’s creative class. A graduate of New York University, I am a dual US and EU citizen, via Ireland.