This photo by Mark Seliger is from my first feature with Rolling Stone.
Brand Books,
Research & Strategy
Blending trends, research and brand reality, I deliver unique consumer, creative, or investor insights.
Prior to branding, I worked as a professional journalist, writing features for Rolling Stone, Wired, Grand Royale and Newsweek.
Trained to find stories, I craft narratives that engage investors, inspire teams, and launch creative concepts.
For cleantech innovators Sense and Gogoro, I immersed myself in the complex data of global energy use, population projections, and consumer habits. Articulating findings within clear, concise stories, I then created brand concepts and creative from the findings.
One example is my work as lead writer on the script for a stunning Gogoro investor video, shot in the streets of Taipei by Cinco Design.
When Adidas reissued their famous Predator football boot, I wrote the copy for a collector’s edition book. Diving deep into Adidas and David Beckham history, learning about Predator performance advantages, I created an engaging narrative for player, product, and brand.
