From the reach of global brands to the nuance of local brands, writing at every creative level.

Creative Concepts

From complex home energy monitoring systems, to simply awesome leisurewear.

Tags & Ads

Words to inspire in video, retail, and digital. From world famous biker brands, to beloved regional grocery chains.

Naming

From a rebrand/renaming of Dexcom’s revolutionary glucose monitoring system, to Adidas Future Lab innovations.

Brand Books, Strategy/Research

Branded narrative copy for Adidas books, deep dives into strategy for Nike Tennis, and market research into cleantech markets.

UX

Mobile apps, digital kiosks, instructional copy and more. I share information and create navigational momentum that leads users through the process of discovery and encourages return use.

Retail

From Gogoro’s flagship store in Taipei, to the Adidas flagship store in Manhattan, I write informative, environmental copy that creates compelling narrative journeys.

Social Media Branding

Creating multiple branded approaches for the targeted marketing of social media, I have branded the LA Opera, futuristic speakers by legendary Apple designers, and creative cannabis products.